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RESUME HIGHLIGHTS

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Product Management

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  • Managed the release of websites and apps for over 50 projects 

  • Managed complete product lifecycle including the creation of Backlogs and user-stories as the product owner and overlooked sprints as the feature teams were working on new solutions and releases. 

  • Communicated effectively with SCRUM masters and product teams as well as designers, users and business owners to find the most suitable product design and functionality for end-users. 

  • Familiar with SCRUM (certified product owner), Kanban as well as waterfall methodology and many more.

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Account- and Project Management

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  • Managed the digital content (release) of over 50 international publishers in the US, Canada, the Philippines, Austria, Australia, Germany, and the UK

  • Managed complete launch (product-2-market)  of products for online content for over 30 companies

  • Overlooked and analyzed the key performance of each project and created monthly reports

  • Measured ROI on campaigns and performances of HTML5 sites by measuring usage and revenue on each project for the business partners

  • Presented software functionality and leading discussions for process optimization and implemention over the phone and on video conference calls

  • Established and measured KPI's and communicated the teams performance to senior executives 

  • Monitored the revenue and collections for over 50 projects at a time 

  • Created marketing material and initiatives with and for the B2B operations

  • Created new revenue streams and mockups of revenue increasing campaigns for publishers and internal shareholders

  • Created landing pages, HTML5 designs including JavaScript and CSS with the focus of driving customer engagement and optimizing the subscription store (e-commerce) for the client to grow their online revenue

  • Optimized the platform and software by initiating the development process with backlogs, communicating to different shareholders including developers and product managers or clients and eventually getting buy-in from decision makers

  • Developed strategy and a mock-up for the introduction of webinars. Presented a content strategy

  • Implemented SEO strategies for several publishers and clients of my own business

  • Generated potential leads and performed market research to attract new business or introduce the product to new clients

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Digital Marketing

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  • Managed and arranging  visual and written content for the Inbound Marketing team

  • Created sales funnel strategy and process implementations for sales and service teams

  • Managed the marketing content calendar and timelines for projects and overall strategy and annual goals

  • Overlooked and analyzing the performance of Inbound Marketing, including creating monthly reports

  • Measured ROI on campaigns and events for executives,

  • Wrote over 100 blog posts including event announcements, feature releases, team introductions, etc.

  • Publishing to social media

  • Monitoring industry blog posts and PR efforts

  • Overlooked a team of designers, content writers and event staff to meet due dates and releases

  • Managed webinar content strategy calendar

  • Imported event lists into HubSpot and initiated customer follow-ups through CMS

  • Created landing pages and measured CPS's and SEO

  • Created forms and workflows in HubSpot to discover potential prospects and segment data into MQLs, SQLs and prepared for appropriate customer sales journey

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Marketing and Events

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  • Coordinating Sales and Marketing efforts to improve sales campaigns and increase ROI's (including data research, analysis and integration optimization)

  • Software integration – proficiently worked in One-Eighty, Reynolds, ISPA, Infobahn and REX to ensure a clean synchronization and avoid duplications of data

  • Created premium customer relationships and relationships with subordinates

  • Analyzed database information to provide profitable email contact lists for different campaigns of luxury brand clients and to determine sales prospects

  • Marketing and sales demand generation and campaigns with the use of CRM & CMS software (CDK's One-Eighty) to manage marketing campaigns for luxury car dealerships (BMW/Mini). 

  • Ran a total of over 1000 email campaigns and targeted millions of clients, with the successful adaption to CASL (certified) and GDPR.

  • Specialized in data synchronization between DMS system and CRM system to help dealerships slash data administration costs by more than 40 % and free up server space (eliminate virtual waste like duplicates) by more than 50 %

  • Planned and executed a golf tournament with over 100 participants at a local golf club to foster relationships with loyal customers

  • Planned and executed a christmas party with a team of 5 for over 150 attendees (including finding and negotiating budget for a venue, MC'ing throughout parts of the event)

 

Data Technician

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  • Prepared multiple dealership sales events with internal and external stakeholders (as the AM)

  • Data cleaning and analyzing - handled dealer sales, service and F&I records to assist in preparation of AR’s direct mail and other marketing programs

  • Remotely accessed dealerships servers and reports in DMS and acquired databases (in Canada and Germany)

  • Contacted and consulted with dealerships to help receive the dealerships database information and to resolve data issues as required

  • Actively communicated with internal and external stakeholders about dealerships data

  • Ensured proper record keeping for dealerships and kept up to date with privacy legislations such as CASL

 

Database Administration

 

  • Coordinated Sales and Marketing to improve sales campaigns and increase ROI

  • Software integration – Proficiently worked in One-Eighty, Reynolds, ISPA, Infobahn and REX to ensure a clean synchronization and avoid duplications of data

  • Created premium customer relationships and relationships with subordinates

  • Analyzed database information to provide profitable email contact lists for different campaigns of luxury brand clients and sales prospects

 

Communication and Presentation

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  • Consultation of business partners in regards to new market trends and product developments that could help increase their revenue

  • Presented product functionalities (of a digital software product) in person and on video calls

  • Presented projects to students and management during the issuance of licenses to professional trainers, using state of the art audiovisual technology

  • Effectively guided and managed student groups to achieve effective presenting skills for their education program

  • Reported for a local newspaper including professional interviews with individuals from all walks of life

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Financial Auditing and Risk Analysis

 

  • Analyzed economic conditions, business trends, and market potentials to enhance the sale of a released product for the marketing and sales department of a publishing house to forecast paid circulation sales and calculate marketing related profit

  • Provided detailed financial analysis for case studies with companies such as Daimler AG, Goldman Sachs, Harley Davidson Canadian Pacific Railway, Canadian National Railway, Safeway and several start-up companies

  • Analyzed several target markets in theory and practice based on demographics and buying behaviour to create exploitable customer clientele to advertise more effectively and powerful

  • Researched for projects at the international NGO LobbyControl and Transparency International with regards to widespread corruption in European governments

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Applications

 

Twitter, Facebook, LInkedIn, Instagram, Google Analytics, Microsoft Office (more than 15 years)

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CRM Software

 

  • HubSpot (Completion of Inbound Certificate)

  • One-Eighty (CDK)

  • Salesforce

  • Reynolds&Reynolds

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Other Demonstrated Skills

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Canadian Anti-Spam Legislation (CASL), Completion of TCPS 2 Course, Ethical Conduct for Research Involving Humans, VIU Alumni: Finance Major, Experience in creating & hosting own websites with software like Weebly and Wix, Completion of W3School SQL Server Query Tuning (80%), 3 years of Adobe Photoshop experience, BA in International Journalism, volunteered in swim sports (1 social year), professional data administrator, business professional (10 years in marketing and sales, Germany & Canada)

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